Some bands become obsessed with their follower numbers on social media. They do anything they can to increase that stat. They:
As a result, I know of bands with over a million followers on Facebook who could not sell out any venue larger than a public restroom stall.
Build a following of real fans and you will have a music career. Desperately increase your follower numbers through any means available and you will have a music hobby that you support with a day job.
Content marketing for bands and individual musicians.
Anyone can publish a post. I can tell your story.