Kim Wilson of clients The Fabulous Thunderbirds talking about the singers he looked up to.

Social media is a marathon, not a sprint. Plan accordingly. 
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You should be able to mine content from most, if not all, of the people in your organization. If you can't, hire someone who can.
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​Sometimes the art is not in creating the post, but in editing it.

​Don't pay much attention to social media stats. Remember: Facebook counts a video that has auto-played with the sound off for just three seconds as "a view."

​Figure out one type of quality content that you can post at least once a day, five days a week. Make that your foundation and build from there.

​The better you organize your content, the more use you will get from it. Learn to love spreadsheets and databases.

​Adapt your content to the platform you are posting it to. Facebook, Instagram, Twitter, etc. work best with different formatting and different elements.