Ads that you run on the right column of Facebook are not seen by people using a mobile device nor by people using a laptop with an ad blocker on their browser.
A question multiple clients asked: How come when I release a new video, I get great video view numbers on Facebook, but much lower numbers on YouTube?
Most people do not change their Facebook default setting. As a result, when they are scrolling through their newsfeed and come across a video, it starts playing automatically on mute. If a video plays for just three seconds – even with the sound off – Facebook counts this as a view.
So if you pause your newsfeed scroll to read a post and right below that is a post with a video playing, even though you are not looking at it or hearing it, Facebook counts that as a view.
If you are scrolling through your newsfeed, come to a video that starts playing automatically, and then look away from your computer or phone to talk to someone, Facebook counts that as a view.
If you are looking at Facebook, set your phone down next to you on the couch, and your cat steps on the screen moving the newsfeed to a video that starts playing, Facebook counts that as a view.
Video can make for great social media content, but the view numbers mean nothing.
From my interview with Huey Lewis of clients Huey Lewis & The News...
"Tenacity. With the music business you have to be more tenacious than ever. It’s just tougher than ever.
"I like the jam band scene. These guys are pals of ours. The way they run their ship is really interesting. They do all the stuff internally. They produce their own records.
"I think we would have been a jam band if we’d have come along today."
Hire Bands To Fans to tell your story
I can tell your story.
I interview you. I get into your head, your experiences, your music. From that comes your best content, content that:
> Attracts and holds people's attention
> Stays with people even after they have stopped looking at their mobile device
> Is perfect for your social media, website, blog and newsletter
Even better... I also organize, track, and format it all. No small feat.
Because of the internet, every musician is now also a media company. Your media company needs a professional writer / editor / interviewer / biographer.
Hire me to tell your story.
From my interview with client Rich Redmond...
"In the studio, the drum part is liquid.
"Sometimes we'll hear a demo recording. It could be a guy on his laptop programming everything with a real singer, or it could be a full blown eight piece band.
"Then I figure out a way to tip my hat to everything that the producer, artist, songwriter, and band sees musically fit, while at the same time leaving my little mark on the song. I try to add something that causes listeners to go, 'Oh I think that's Rich.'"
Content marketing for bands and individual musicians.
Anyone can publish a post. I can tell your story.