Social Media and Sales Operations for Professional Musicians

with Huey Lewis

I help professional musicians build a better connection with their fans by developing custom social media content that delves into the stories behind their songs, albums, performances, creative process, etc.

"We've been working with Cris for over 14 years, and he has definitely raised our social profile."
​- Huey Lewis

Before working with me

Your social media is a mess. You: 

• Have no consistency. You post three times in one day and then don’t post again for two weeks. 
• Battle writers block. You open your laptop or phone and cannot think of what to say.
• Waste a lot of time not just on the posts but dealing with the many flaws that make the social media sites painfully frustrating user experiences.
• Chase gimmicks that (supposedly) make other people go viral, but that do not move the needle for you at all. 
• Obsess over the social media stats. 
• Ask others for help, only to receive posts that mimic some trend but that have nothing to do with you or your music. You cringe at the idea of even posting one of them. 
• Get homework assignments from your record label, telling you, “Go out to eat. Order a burger. Post a picture of yourself with the burger.” Yes, that actually happened to a band I know.

With Chris Fryar of the Zac Brown Band

Backstage at the Whisky a Go Go with Chris Shiflett of Foo Fighters

at soundcheck with The Fabulous Thunderbirds

---

Recording an interview with Sister Hazel

After working with me

Your social media features:

• Consistent posts.
• Custom material.
• Timely posts about upcoming concerts that are coordinated with the respective venues. 
• Stories and insights about your: 
  1. Songs
  2. Albums
  3. Shows
  4. Creative process 
• Quality material. It’s like the great album liner notes, magazine articles, and biographies you read about your favorite artists, but adapted to the new media landscape and neverending. 

Even better, this requires very little time from you. You are free to focus on your art, knowing that your social media is managed for you by someone who genuinely understands you and your music.

---

Sales Operations

• Increase ticket sales: I will communicate regularly with venues to track ticket sales and determine which shows need more promotion. This will happen regularly once tickets go on sale, eliminating those surprise messages from promoters just two days before the show saying you still have to fill half the venue. 
• Make your band a priority for the venue: I will coordinate with the venues, making sure they are using the latest band promotion materials (photos, videos, new album info, etc.), co-hosting Facebook Events, and offering myself for any other help they need. Most venues are understaffed. By lending a hand I will ensure that your show does not get lost among all of the others and form tighter bonds between your band and the venues so that they devote more attention to your concert and book you again and again.

Let's talk

Click the "Let's talk" button to schedule a free call with me. We can discuss your current approach to content creation and how that could be improved.

with Troy Luccketta of Tesla

About Me

Hi. My name is Cris Cohen and I am the founder of Bands To Fans.
I am a music geek with a:
> Bachelor’s Degree in Journalism
> Bachelor’s Degree in Creative Writing
> Minor addiction to reading album liner notes
> Major addiction to organizing information via Excel spreadsheets

More importantly, the bands Huey Lewis & The News, The Fabulous Thunderbirds, and Cowboy Mouth have each trusted me to do this work for them for over a decade.

Let's talk

Click the "Let's talk" button to schedule a free call with me. We can discuss your current approach to content creation and how that could be improved.

"Cris does an excellent job maintaining all of our social media. We're very happy to be working with him and Michele. Great company, but even better - great people."
- Fred LeBlanc of the band Cowboy Mouth