​Content developed with Kim Wilson of clients The Fabulous Thunderbirds...

"This stuff ain’t rocket science. It’s all about the delivery. It’s all about the simplicity, the phrasing. There’s a self-assuredness that comes with the stage and the music in general, along with a lot of energy."

​Content developed with Kurt Neumann of clients the BoDeans...

"Starting out as a drummer definitely influenced how I play guitar. Everything I do on guitar is based on rhythm and patterns, which is absolutely what you do on the drums.

"Rhythm and soul and groove and feel…

"And hopefully the audience can feel it too!"

Content developed with clients Huey Lewis & The News...

“Whose idea was it to include the snare with the brushes for the a cappella portion of the show?”

Bill Gibson: It might have been Huey’s idea, but Huey and mine together. The first time we did it was for “Little Bitty Pretty One”. That was years ago, after the “Four Chords” album came out. I used it on the record I think. We just thought it would be a good shtick for the a cappella thing if Mario came out with an upright bass and if I had a snare drum up front and played with the brushes. It was more for show I think than anything else, but it seemed to work.

“But you’ve kept it kept it all these years ...”

Bill: Yeah. It just became a thing we do whenever that song’s called. “Ok, get the brushes out”. They got me at one sound check one day. We were gonna do “Um, Um,Um,UmUm,Um” and “Little Bitty Pretty One”. I used to not play the drum with the brushes on “Um,Um”. But at sound check one day, since the drum was already there, I just played along to the track and the guys said, “That sounds great! Why don’t you do that in the show?” 

And I said, “Really? I won’t be able to do all the cool choreography with you.”

They were like, “Ah. Don’t worry about it. Don’t worry about it.”

“They decided you were more valuable as a drummer than a dancer.”

Bill: Yeah, apparently. And I’m sure that’s true.

Content developed with client Laura Tate... 

"You have to make your own success. I've met a number of artists who just think they are going to sing and get an agent and everything is going to fall into place. Well, no. It's hard work. You have to work at your craft every day. You have to get out there and make phone calls. Sometimes it is hard for an artist to be a business person and a musician. But you have to make your own success… for anything."

Content developed with clients Cowboy Mouth...

"Songwriting is a constant reinvention, but at the same time it is still Cowboy Mouth. So you are not musically reinventing the wheel. Because so much of what we do is not about the music we play. It's about the vibe we create. The show. The energy. The passion. The interaction. All of that comes into play, which is for me very important. The music is obviously number one, because that is what it all wraps itself around. But at the same time those elements are kind of what make our show so unique, so passionate, and so enduring for the last 25 years." - Fred

​From my interview with client Mark Bryan of Hootie and the Blowfish...

"With songwriting, I always try to get the best possible moment to happen. This is the best line here, this is the best way the music should fall here, etc. I aim for that with every moment of every song."

​Ads that you run on the right column of Facebook are not seen by people using a mobile device nor by people using a laptop with an ad blocker on their browser.

​A question multiple clients asked: How come when I release a new video, I get great video view numbers on Facebook, but much lower numbers on YouTube?

Most people do not change their Facebook default setting. As a result, when they are scrolling through their newsfeed and come across a video, it starts playing automatically on mute. If a video plays for just three seconds – even with the sound off – Facebook counts this as a view. 

So if you pause your newsfeed scroll to read a post and right below that is a post with a video playing, even though you are not looking at it or hearing it, Facebook counts that as a view.

If you are scrolling through your newsfeed, come to a video that starts playing automatically, and then look away from your computer or phone to talk to someone, Facebook counts that as a view.

If you are looking at Facebook, set your phone down next to you on the couch, and your cat steps on the screen moving the newsfeed to a video that starts playing, Facebook counts that as a view.

Video can make for great social media content, but the view numbers mean nothing.

​From my interview with Huey Lewis of clients Huey Lewis & The News...

"Tenacity. With the music business you have to be more tenacious than ever. It’s just tougher than ever.

"I like the jam band scene. These guys are pals of ours. The way they run their ship is really interesting. They do all the stuff internally. They produce their own records.

"I think we would have been a jam band if we’d have come along today."

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