I read a magazine interview with a lady billed as an expert in social media marketing. Most of her advice was fairly generic.
Still, I pulled up her Facebook page. Maybe there was something I could learn from her content.
It turns out she is a strikingly beautiful woman and every post features a professional photo of her in a bikini. Some photos were of her in evening gowns, most of which I would describe as formal bikinis. "For your next state dinner, we recommend just pairing high heels and fringe with black underwear."
It also appeared that her hair and make-up had been professionally done, even for the beach pictures. To be fair, I'm sure a lot of people do that right before walking into the ocean.
The text for each post focused on one of two insights:
> She loved everyone.
> If you bought her calendar, you could see "hotter" photos.
I should point out that the magazine touting her as a social media marketing expert was a business and finance magazine. It was kind of like reading in the Wall Street Journal, "To make the most of your Roth IRA, we recommend taking selfies in a thong."
For me the big takeaways from this expert's content were:
> Be a beautiful woman. This may require surgery, especially if you are a man.
> Every post should feature a photo of you in a bikini or formal underwear.
> Make sure your posts tell people that if they buy your calendar, they can see hotter photos. I believe that's how Warren Buffett became so successful.
Content marketing for bands and individual musicians.
Anyone can publish a post. I can tell your story.