BANDS TO FANS
  • Home
  • Hire Us
  • Clients
  • Contact
  • Interviews
  • Blog
  • eBooks
  • Newsletter

Music Geek

10/31/2017

 
​A wonderful discovery with this business: Many musicians are music geeks as well. I sometimes wondered if it was only the non-rock stars like myself who could spend hours discussing info about bands culled from interviews, liner notes, etc. 

Yesterday I had a great discussion with client Mark Bryan (pictured) of Hootie and the Blowfish. In addition to talking about his new solo album, we also discussed REM, Eric Clapton, The Police, Sting, Little Big Town, Lindsey Buckingham, and – a band I had never heard of before – Scruffy The Cat. 

As many have said, advantages in business often come when you play to your strengths. Doing social media work for musicians (and also businesses) definitely plays to my natural delight in digging for stories, quotes, and interesting bits of information. - Cris
Picture

Social Media Algorithms

10/30/2017

 
​Facebook, Instagram, LinkedIn, Twitter, and Pinterest all use algorithms that determine how many people see your posts and which people see your posts. You do not have full organic reach to all of your followers.

Ad Blockers

10/29/2017

 
​Many people use ad blockers with their web browsers. These people do not see any ads you run in the right column of Facebook.

Facebook Experiments

10/26/2017

 
​A reminder about why it is important to: 
- Be platform agnostic
- Create content that can work on multiple environments
- Update the content of your own website (a property you own and control)
Picture

Customize For Each Platform

10/24/2017

 
​Customize posts for each platform you post them on. 

Many people push posts from Instagram over to Facebook. Thus their posts are filled with hashtags that, while important on Instagram, are ignored on Facebook and just create a big mess. 

Also, the tags they used in Instagram for other profiles don’t work in Facebook. So the post on Facebook then has names with the @ symbol attached that don't link anywhere.

YouTube Popularity

10/23/2017

 
Picture

The Show Must Go On

10/22/2017

 
Thursday I witnessed an example of "the show must go on." Two hours before sound check, Kurt Neumann of clients the BoDeans found out his mom had died.
​
Despite this heartache, he still put on a great concert, dedicating a song to his mom early in the show.
Picture

Boosting Social Media Posts

10/13/2017

 
Picture
​As various people have pointed out recently, if you advertise or boost a post on a social media platform, then you are their customer. If you just use the platform -- posting, liking, sharing -- then you are their product. 

I have found that even a small boost can put a platform's algorithm more on your side. 

However, it is important that you also target an audience already open to hearing from you.

Big Tech's Lack Of Control

10/11/2017

 
One of the key sentences from this New York Times piece - "The tech giants have upended much of society, but even they have difficulty understanding and navigating the chaos of the new platforms they have built."

While this has resulted in some massive Snafus recently, I think it is also a sign of opportunity and possibilities. The tech behemoths don't have the stranglehold on things that they would like you to believe.
Picture

Too Much Automation

10/10/2017

 
Picture
​According to an article in the New York Times, "Google has found evidence that Russian agents bought ads on its wide-ranging networks in an effort to interfere with the 2016 presidential campaign."

I see it as a warning about what can happen in the world of social media when you lean so heavily on automation that things are on cruise control and there is no actual person at the steering wheel. 

Just because something can be automated doesn't mean it should. 

<<Previous

      Archives

      July 2022
      June 2022
      May 2022
      April 2022
      March 2022
      February 2022
      January 2022
      December 2021
      November 2021
      October 2021
      September 2021
      August 2021
      July 2021
      June 2021
      May 2021
      April 2021
      March 2021
      February 2021
      January 2021
      December 2020
      November 2020
      October 2020
      September 2020
      August 2020
      July 2020
      June 2020
      May 2020
      April 2020
      March 2020
      February 2020
      January 2020
      December 2019
      November 2019
      October 2019
      September 2019
      August 2019
      July 2019
      June 2019
      May 2019
      April 2019
      March 2019
      February 2019
      January 2019
      December 2018
      November 2018
      October 2018
      September 2018
      August 2018
      July 2018
      June 2018
      May 2018
      April 2018
      March 2018
      February 2018
      January 2018
      December 2017
      November 2017
      October 2017
      September 2017
      August 2017
      July 2017
      June 2017
      May 2017
      April 2017
      March 2017
      February 2017
      January 2017
      December 2016
      November 2016
      October 2016
      September 2016
      August 2016
      July 2016
      June 2016
      May 2016
      April 2016
      March 2016
      February 2016
      January 2016
      December 2015
      November 2015
      October 2015
      September 2015
      August 2015
      July 2015
      June 2015
      May 2015
      April 2015
      March 2015
      February 2015
      January 2015
      December 2014
      September 2014
      August 2014
      July 2014
      June 2014
      May 2014
      April 2014
      March 2014
      February 2014
      January 2014
      December 2013
      November 2013
      October 2013
      September 2013
      August 2013
      July 2013
      June 2013
      May 2013
      April 2013
      February 2013
      January 2013
      December 2012
      November 2012
      October 2012
      September 2012
      August 2012
      July 2012
      June 2012
      May 2012
      April 2012
      March 2012
      February 2012
      January 2012
      December 2011
      November 2011

      RSS Feed

    Contact
    A division of Connect To Fans
    • Home
    • Hire Us
    • Clients
    • Contact
    • Interviews
    • Blog
    • eBooks
    • Newsletter