Boosting Social Media Posts

​As various people have pointed out recently, if you advertise or boost a post on a social media platform, then you are their customer. If you just use the platform -- posting, liking, sharing -- then you are their product. 

I have found that even a small boost can put a platform's algorithm more on your side. 

However, it is important that you also target an audience already open to hearing from you.

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