From my interview with Kurt Neumann of clients the BoDeans...
"Sometimes songs come to me in dreams. I'll wake up, grab the guitar, and try to recreate what I just dreamt.
"One time I dreamt that I was sitting on the side of the stage watching Sheryl Crow sing this song. When I woke up, I realized it was actually a song I had been wanting to write, and a theme I had been wanting to write about. So I was able to figure it out, and put it together. That became "Arms" on the "Still" album.
"Another time I dreamt I was walking around Downtown Austin, and hearing John Mayer playing somewhere. I kept turning corners and walking down streets trying to get closer to where this music was coming from. When I woke up, I constructed what I could recall of the song from the dream. That became "Absolutely" on the "American Made" album."
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From my interview with client John Papa Gros...
"Before I met Becky, my life was a rocky road with the bumps and bruises to show for it. Since we've been together, life has been fairly smooth with little fanfare from the normal ups and downs.
"We stop to smell the roses every now and then but mostly enjoy the simple things that most consider hum drum. It's through this simplicity that her greatest strengths are revealed.
"And that's why it's easy to admit that my success can be attributed to the great support I have from my wife."
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In the past, some social media platforms used to take pride in the fact that they could connect smoothly with others. That no longer seems to be the case. Your account on another platform, your website, the online store that sells your products or tickets to your events… that is now all seen as the competition. And they do not want to help the competition.
More and more, social media platforms have an isolationist perspective. They don’t play well with others. They want your attention all to themselves.
As you develop and publish your content, I think it is important to keep this in mind. Right now the goal of any social media platform is to become the Hotel California, where you can check out any time you like, but you can never leave.
I read an article about some of the up-and-coming stars of Instagram, men and women in their 20s who have many followers and lucrative endorsements deals. Looking at their accounts, the common denominator among their biggest posts is that they feature the account owner and/or their friends in small swimsuits, their underwear, or partially nude.
And it is fine that they are taking advantage of the fact that they are young, in shape, and good looking.
But if you cannot check all of those boxes or if the business you are promoting depends on people believing that you actually have knowledge and skills, then you might want to go elsewhere for content ideas.