The People Who Are Listening

Brian Koppelman recently interviewed Elvis Costello on the podcast "The Moment." Talking about his new album, Costello said, "I made it for the people who were listening, not the people who weren't."

Obsessed with social media stats, both bands and businesses tend to create content for the people who are not listening instead of the people who are. The result is either material that is disappointing to both groups or big numbers with no genuine fans / customers.

---