Be In It For The Long Haul

To succeed in the social media realm, you need to have stamina. You need to be in it for the long haul. So many people jump into it with a flurry of activity and excitement ... and then they burn out after just a couple of weeks. 

They heard about a video that went viral overnight and they mistakenly believe that such a thing is the norm. In part this is because the media runs headlines like "Band's new video gets 1 million views overnight". If they presented both sides of the story, they should post another headline that says "Hundreds of thousands of people posted videos yesterday; Most were seen by about 5 people."

Just as most bands don't start playing arenas by their third show, most bands don't have a large, devoted following online after just a month. Whether you regularly want to pack the comments section of your posts or pack the seats at a nice-sized theater, you will need to work on it consistently over a long period of time.

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