A Social Media Myth

If that were true, then boosting a post would have no effect. Yet suddenly when you put money behind it, the engagement numbers start piling up. 

Points to keep in mind:
1. The algorithms are idiots.
2. A lot of people do not feel compelled to click “like,” even when they genuinely like a post. The algorithms have no idea how to track that. 
3. Social networks like to shake people down for money.
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For frame of reference:
1. People have repeatedly said in person how much they liked a client’s post… a post that got low numbers.
2. Many people talk about their posts going viral. These are usually posts no one has any memory of.