Uncomfortable truths I have to remind clients:
> The only thing you have control over with social media is the content you create.
> You will reach all of the people who take the time to go to your profile page. As for the news feed, the algorithm will hide your content from many of your followers… unless you pay up.
> It is not a level playing field. A-list celebrities get preferential treatment and are often allowed to violate the terms of service.
> Most social media stats are fake. There are many bands with millions of followers and millions of views who cannot sell more than 10 tickets to a show.
> There are many people who love you and love your content who do not click "like," comment, etc. They are another reason why the stats are pointless. They are also a reason not to give up on social media.