Before the Internet, I would dig for interesting reading about musicians in newspapers, magazines, and books. I was curious about the stories behind their songs, what their writing process was like, what they did differently from other musicians, etc. Sometimes it was in a cover story and sometimes you really had to search for cool material.
Now we have the Internet and social media. Each band has its own online magazine.
And I have to work even harder to find interesting reading about musicians.
Because most musicians don't post about their music or what they have learned. Instead they just post about what they are wearing, what they are eating, and photos of highway exit signs.
Content marketing for bands and individual musicians.
Anyone can publish a post. I can tell your story.