Many businesses and bands treat social media as an afterthought. And it shows. Their content is an expression of apathy.
For a band it is the equivalent of saying, “We will figure out the guitar part for the song when we get on stage.”
Or it is like a business saying, “No need to plan for that meeting with the venture capitalists. We’ll think of something when we get in the room.”
Yes inspiration strikes occasionally, but that is not a reliable game plan.
And when it comes to social media content, odds are inspiration is not going to show up five days a week or more.