There are many misconceptions about social media. People think that for a post to get attention it has to be:
• About something trendy
Not true. Here are the stats for the Huey Lewis & The News 4th of July post after just three days. This is all organic. No money was paid to boost this. It is video of the band doing an a cappella version of the "Star Spangled Banner".
Note that is does not feature:
• A contest
• A click bait headline
• Any other typical gimmicks
The video is simple, but solid, and people are responding to it.
Click here to see the post (and watch the video) on Facebook.