I am continually surprised by the number of social media agencies and managers who try to make social media work look like an adventure. They post photos of themselves sky diving, riding motorcycles through fire, or launching grenades at a dictator's stronghold.
I sit. I also type and click. On rare occasions I will go wild and do those activities in a place that sells coffee and pastries with enough fat and sugar to kill a rhino.
Some businesses make their work sound like a thrill ride. "Join our firm and see the world!" The slogan for my business would not be so dynamic. "Become a social media content specialist and… see your keyboard."
But I'm fine with that. It fits my personality. I don't go on roller coasters. I'm the guy sitting a bench near the exit, reading a book, and waiting for his friends to finish the ride.
My clients are rock stars. They travel the globe and perform in front of huge crowds. I spend a lot of time in my office and am not even entertaining to our cats.
But I think doing this work well requires a lot of time, focus, persistence, and patience. My clients go on adventures. I am happy to sit, type, and click.
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