One thing to keep in mind with social media: What you post does not have to be elaborate and expensive to grab attention.
When someone is watching a live sporting event on TV, and thus cannot fast forward through the commercials, the second the ads start running, that guy or girl is on his mobile device scrolling through posts. Suddenly a commercial that cost millions of dollars and features chase scenes, swimsuit models, and multiple explosions loses out to some text and a photo of a guitar pick.
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