A client complained about the social media sites. How:
My response: You are right. Let's post good material anyway. Because it will connect with some people.
You cannot control what happens on the social media sites. Hell, the corporations who own the sites cannot control what happens on them. So don't spend your time worrying about that. Despite the mess the companies have made of these sites -- sometimes on purpose, sometimes because of gross incompetence -- you can still get your message to some actual humans.
Make content for people, not algorithms.