You are not going to be good at everything. It seems like an obvious statement. But then you get immersed in social media and you feel like you have to personally conquer every means of communication in the online world. You won't. But it's okay. You don't have to.
Writing. Photography. Video. Drawing. Audio (music / podcasting). Odds are you have some talent in one of these areas. I have yet to come across anyone who is good at all of them. Even companies that draw on the talents of multiple people have trouble covering every base.
There are people whose videos I like that get into the writing game … and it's a a disaster. But that's okay. No one is good at everything. I still watch their videos. I still appreciate what they are good at.
If you are good at just one of the talents I listed above, you can find a way to make that work for most social media platforms.