Most people have a lot of great insights and stories to share. But a blank text box is like kryptonite to them.
In a casual conversation they can talk for hours about their work. Put them in front of a blinking cursor on a social media platform and they suddenly cannot think of one thing to say.
And I think that is normal. People talk like it is easy. “Just market yourself on social media. Anyone can do it.” Evidence suggests that is not the case.
If that does come naturally to you, great. Go for it. If not, I can help.