Admittedly, the content I develop with my clients leans toward my own biases. For bands, I develop content I want to see as a music fan. For businesses, I develop content I want to see as someone who is interested in the people behind a business.
Most people do not approach content creation this way. Most people develop content that they think will get clicks or (more often) that someone else said would get clicks. That content usually bores the hell out of me.
An artist could probably get a massive amount of engagement by posting the question “Which song of ours best fits your political beliefs and why?” Not only would people answer that question, their answers would lead to some massive fights in the Comments section. And the social media algorithms reward big fights in the Comments section. “Social media: Amplifying hate for over a decade.”
The stats for that artist would spike. So would my boredom.
I look for more. I want to read about the songs, the recording process, and the concert experiences. I might be in the minority on that. Of course, I am also part of the minority who cares about sound quality and buys actual CDs and records.
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