A question multiple clients asked: How come when I release a new video, I get great video view numbers on Facebook, but much lower numbers on YouTube?
Most people do not change their Facebook default setting. As a result, when they are scrolling through their newsfeed and come across a video, it starts playing automatically on mute. If a video plays for just three seconds – even with the sound off – Facebook counts this as a view.
So if you pause your newsfeed scroll to read a post and right below that is a post with a video playing, even though you are not looking at it or hearing it, Facebook counts that as a view.
If you are scrolling through your newsfeed, come to a video that starts playing automatically, and then look away from your computer or phone to talk to someone, Facebook counts that as a view.
If you are looking at Facebook, set your phone down next to you on the couch, and your cat steps on the screen moving the newsfeed to a video that starts playing, Facebook counts that as a view.
Video can make for great social media content, but the view numbers mean nothing.
Bands To Fans develops, edits, distributes, organizes and tracks social media content for bands and musicians.
Contact us today for your complimentary consultation.