BANDS TO FANS
  • Home
  • Podcast
  • About
  • Clients
  • Blog
  • Contact
  • Subscribe
  • Book

Focus On What You Can Control

5/23/2016

 
This article points out that not only do social media sites have algorithms that limit the audience of your content, but there are also people behind the scenes doing even more string pulling. Some people see this as just the price of doing business. Others see it as a sign that many tech companies need to have an exorcism.

I think the big takeaway should be that very few things are within your control. This is true in social media, sports, and chainsaw juggling, as many emergency room doctors can attest to. Many companies would love to force people to adore their content. For instance, it is not uncommon for a Hollywood studio to spend millions of dollars both making and promoting a movie, only to have it seen by five people. Similarly I have seen businesses spend a lot of money on promoted posts only to have the comments for that post filled with lewd suggestions about the company CEO and various farm animals.

For the most part, all you can control is the effort and attention you put into your content. But if you focus on that instead of the many aspects of social media you can't control, you could achieve some pretty impressive results.

Comments are closed.
    Picture
    Content marketing for bands and individual musicians.

    ​Anyone can publish a post. We can tell your story.
    Picture

    Cris Cohen

    Subscribe

    Archives

    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011

A division of Connect To Fans
  • Home
  • Podcast
  • About
  • Clients
  • Blog
  • Contact
  • Subscribe
  • Book