In the “Better Late Than Never” category, Facebook announced that it will penalize people and pages that post engagement bait.
Examples of engagement bait include “Click Like if you are an Aries!”, “Share with 30 friends for a chance to win…”, “Comment YES if you love this as much as we do!”, “Tag a friend who needs this message!”, and on and on.
These tactics have been used by spammers and scammers for years. Sadly they have also been used by legitimate pages who were so desperate for attention that they traded in their dignity for a few extra likes.
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