Worse than not being on social media is being on social media, but doing it poorly.
So many people, companies, etc. create a Facebook page and then never do anything with it. You wouldn't open a brick and mortar store that looks like it is abandoned. You should not do that with your virtual storefront either.
Learn how Bands To Fans can help you find, engage, and keep your fans
See the full list of Bands To Fans interviews