I tend to be cautious. My idea of living on the edge involves pulling into a parking spot without using my turn signal.
Because of my cautious nature, when it comes to content creation and publishing, I like to be over-prepared.
I use a database to store and organize the content I stockpile for clients. I also use spreadsheets to track the last time we used a specific:
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I still develop new content with my clients, but the database and spreadsheets mean that we always have quality content ready to go and do not have to rely on inspiration.
Sometimes inspiration hits. But when it comes to daily work, inspiration is not reliable.
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