​One of the big myths perpetuated by the social media sites is that the stats they provide are the only measure of your content's effectiveness and value. 

Content developed with Cowboy Mouth...

Fred LeBlanc: With Cowboy Mouth, I discovered that if you take the path that's well-worn, the path that other people have taken and succeeded with, that's the surest way we're going fail. 

When we do things that are different, when we do things that are unexpected, when we do things that are very different from the norm, that's usually when we succeed. 

When I was a child, I always liked coloring outside the lines. 

My sister said, "No, you have to color inside the lines." 

I said, "Yeah, but I like coloring outside the lines." 

It's just the way I am. - Fred

Content developed with Taylor Dayne...

"What did you learn from opening for Michael Jackson?"

Taylor: That was the first tour I was ever on. It was in coliseums and I remember the roar of the crowd. I went from performing before 600 people in clubs to 60,000 in stadiums. 

I just watched one of the most extraordinary entertainers, the way Michael Jackson manipulated the crowd's excitement level. 

And he always had some armed guard doing drills with him backstage so he would get amped before he even hit the stage.

Content developed with client Rich Redmond...

"No matter your instrument of choice, always try to paint pictures. Having a full palette of creative ideas and sonic options is crucial."

Content created with client Mark Bryan...

"Sometimes when I'm driving in my car, I turn off the stereo and just listen to the hum of the engine and the highway. After a while, it gets sort of meditative and melody ideas will come into my head.

"The same thing happens in the shower. When I've been in the shower for a few minutes and listen to the water running, I'll start to get little ideas. Melodies will come into my head."

From my interview with Huey Lewis of clients Huey Lewis & The News...

"What is the key to having longevity in this industry, in an industry where most people just have blips of a career?"

Huey: You know, I don’t know. I wish I knew. I think what we try to do is just play well, play your instruments well. And represent the music so it sounds good. 

There is really nothing like live music in a good venue. Great live music and a great venue … when you can feel the bass in your feet and in your chest and you get in the middle of a good song like that … that is as good as it gets. 

If we can continue to play well, when people come, we will continue to show up. That has always been the first level for us. Having said that, we are going to keep writing songs and making videos for our songs because that is how you get the people to show up. 

But playing live is really what we do.

"So this guy I’ve never seen before comes up to me before we start playing and quotes part of my Tom Petty post, then gets into a deep discussion about how much that post meant to him. Shows the effectiveness of the work.

"I also had a guy after buying a CD at my Ardmore Music Hall show tell me he enjoyed reading the posts on Facebook.
 
"Thank you." - client John "Papa" Gros

​Kim Wilson of clients The Fabulous Thunderbirds...

"What I do with songs, with lyrics, and melodies, I keep 'em, and it's like having an old Studebaker. You always got a couple in the yard for parts. 

"Sometimes that happens, you use a part from an old song that wasn't really happening for you, and all of a sudden that particular lyric or that concept works in another song. 

"And so you always have to keep that stuff documented and just have it in your back pocket."