BANDS TO FANS
  • Home
  • Hire Us
  • Clients
  • Contact
  • Interviews
  • Blog
  • eBooks
  • Newsletter

Learn To Let Go A Little

10/30/2020

 
Client Troy Luccketta of Tesla: When we are chasing goals, sometimes we can get in our own way. If we can learn to let go a little and don't try to control everything, it is amazing what can happen.
Picture

Performance Review

10/30/2020

 
Picture

Recording An Album

10/29/2020

 
Client Laura Tate: I love the process of recording an album, but it's not glamorous. It takes a lot of heart and courage and discipline, especially if you are challenging yourself to do something different. 
Picture

Connections Social Media Cannot Measure

10/29/2020

 
Picture
​Yet again people responded to a post not by liking or commenting, but by sending texts and private messages. The takeaway: 

- Is social media still an effective way to connect with people? Yes.

- Do the stats track who your message resonates with? Hell no.

Apples And Oranges

10/28/2020

 
Picture
​Comparing apples and oranges. Sometimes people who think social media stats matter say, “How come your clients don’t have numbers like this artist?”

And I have to explain, “That’s a lady in her 20s who mainly posts videos of herself wearing a bikini and doing vaguely pornographic dance moves. I am betting most of her followers don’t bother to take her off mute when they watch.

“I would not call her social media team geniuses. It seems they just hit the record button and then give directions like ‘turn’ and ‘bend over.’

“I am happy to let them corner the ‘Former Pole Dancer’ market. I will keep working with actual musicians who build a career around… well… music.”

Not As Easy As It Looks

10/27/2020

 
​Most people have a lot of great insights and stories to share. But a blank text box is like kryptonite to them. 

In a casual conversation they can talk for hours about their work. Put them in front of a blinking cursor on a social media platform and they suddenly cannot think of one thing to say. 

And I think that is normal. People talk like it is easy. “Just market yourself on social media. Anyone can do it.” Evidence suggests that is not the case.

If that does come naturally to you, great. Go for it. If not, I can help.
Picture

Persistence And Patience

10/26/2020

 
Picture
Client and fitness coach Tony Bevilacqua tells people, “When you are chasing down goals like better health, better performance, and better aesthetics, you must play the long game. Patience and persistence are critical.” 

The same is true for social media work. These platforms are littered with the dead accounts of people who mistakenly thought this was a sprint. 
​
Most people I meet have great ideas for one or two posts. It’s the other 300 they need help with. 

Learning What Works

10/26/2020

 
Cris Cohen: Your voice (still) has this amazing strength to it. How is it so strong after belting it out in clubs and theaters all over the world?

Fur Dixon: For quite a long time, maybe 25 - 27 years, I was playing a lot of acoustic, solo (shows). But I also did a lot of busking. The reason I went off the path to more singer-songwriter stuff was because I had a child. And I just didn't have the time to have a band. So I started busking in New York City and at art festivals. And it was really lucrative. Wow! It was shocking how you could open up your case and play tunes… I guess if you're good enough. The first time I ever busked I didn't have anywhere to put the money because I didn't know I was going to make any money and I came home with like $93 in an hour. It was so much change, it was stuffed in my pockets, and I didn't even have a plastic bag on me to put the change in. So busking teaches you what works and what doesn't and how to project. 

--
​Read the full interview

--
Hire Bands To Fans to develop custom content for your band or business
Picture

A Lack of Formula

10/25/2020

 
​Robbie Wulfsohn of Ripe: Inspiration can strike anywhere. The easiest way to find great songs is to try a bunch of different things and be as prolific as possible in the creative process. I don't have any rock solid faith like 'this formula is the magic bullet.' I just want to try every possible formula and see what yields things that feel true to us. We find that a mentality where we are committed to our formula being a lack of formula has been the best for us.

--
Watch the full interview

--
Our interviews become your quality, custom content. Hire Bands To Fans to improve the social media for your band or business.
Picture

The Usual Suspects

10/25/2020

 
​There is that line in the movie “The Usual Suspects”… “The greatest trick the devil ever pulled was convincing the world he did not exist.” The equivalent for my line of work would be “The greatest trick the social media companies ever pulled was convincing people that their stats matter.”

Sometimes I get sucked back into believing it myself. Then I will get a message from someone who did not comment on or like any of my posts saying, “I saw what you wrote the other day and I wanted to ask you…” And I remember that the social media platforms really have no idea who is connecting with my content and who is not.

There are people out there with huge social media numbers who still owe me money. That is because, although they have figured out how to play the game to make the algorithm happy, they do not have any genuine fans or customers. 

Clients will sometimes ask about other musicians they see online who have big numbers. And I will say, “Yes, their stats are impressive. However, they have been doing this for several years and they are still just playing complicated solos in their basement. Meanwhile you tour internationally and people pay to see you perform. I would say you have more genuine fans.”
--
Does your band or business need help with their content? Anyone can publish a post. I can tell your story. Contact me to find out more.
Picture
<<Previous

      Archives

      July 2022
      June 2022
      May 2022
      April 2022
      March 2022
      February 2022
      January 2022
      December 2021
      November 2021
      October 2021
      September 2021
      August 2021
      July 2021
      June 2021
      May 2021
      April 2021
      March 2021
      February 2021
      January 2021
      December 2020
      November 2020
      October 2020
      September 2020
      August 2020
      July 2020
      June 2020
      May 2020
      April 2020
      March 2020
      February 2020
      January 2020
      December 2019
      November 2019
      October 2019
      September 2019
      August 2019
      July 2019
      June 2019
      May 2019
      April 2019
      March 2019
      February 2019
      January 2019
      December 2018
      November 2018
      October 2018
      September 2018
      August 2018
      July 2018
      June 2018
      May 2018
      April 2018
      March 2018
      February 2018
      January 2018
      December 2017
      November 2017
      October 2017
      September 2017
      August 2017
      July 2017
      June 2017
      May 2017
      April 2017
      March 2017
      February 2017
      January 2017
      December 2016
      November 2016
      October 2016
      September 2016
      August 2016
      July 2016
      June 2016
      May 2016
      April 2016
      March 2016
      February 2016
      January 2016
      December 2015
      November 2015
      October 2015
      September 2015
      August 2015
      July 2015
      June 2015
      May 2015
      April 2015
      March 2015
      February 2015
      January 2015
      December 2014
      September 2014
      August 2014
      July 2014
      June 2014
      May 2014
      April 2014
      March 2014
      February 2014
      January 2014
      December 2013
      November 2013
      October 2013
      September 2013
      August 2013
      July 2013
      June 2013
      May 2013
      April 2013
      February 2013
      January 2013
      December 2012
      November 2012
      October 2012
      September 2012
      August 2012
      July 2012
      June 2012
      May 2012
      April 2012
      March 2012
      February 2012
      January 2012
      December 2011
      November 2011

      RSS Feed

    Contact
    A division of Connect To Fans
    • Home
    • Hire Us
    • Clients
    • Contact
    • Interviews
    • Blog
    • eBooks
    • Newsletter