A client asked me to look into a musician he came across who has no band affiliation, no albums, no studio credits, etc., but gets huge numbers for their drumming videos on Instagram and YouTube. Most of those drumming videos just show them playing along to well-known songs by others. They have over one million followers on YouTube. They also have a Patreon account. After all, even if all of those one million followers are not fake accounts, you are not going to make enough just from YouTube advertising revenue to live. However, their Patreon account has only about 240 patrons. Maybe a couple of those patrons subscribed at a high dollar level. Those details are hidden. But odds are most (if not all) of the patrons subscribed at the basic $1 a month level. So in this case, one million YouTube followers has a value of about $240 a month. Yet another reminder that followers are not the same as genuine fans.
Because I am an admin for the pages of various bands, I received an email from Facebook about official music videos coming to the platform. It asked you to click a button in your Settings to allow your official music videos to be automatically added to your page. Why this is interesting...
1 - Apparently this means that Facebook has finally reached an agreement with the major labels. Hopefully this means I will no longer be accused of copyright infringement when I post the band's music to the band's official page.
2 - This is a big step in Facebook's attempt to take down YouTube.
3 - The email contained a subtle threat. "If you don't add your music videos to your Page by August 1, your fans will instead be able to find them on a new Page, created by Facebook for your official music." Translation - If you decline, we will create our own page featuring your videos that you will have no control over and that we can use to compete against you.
The house always wins.