Ronnie Baker Brooks - I’m kind of used to being able to adjust to those kinds of situations because I played behind my father, Lonnie Brooks, for many years. And I've learned how to sit in the passenger side and let the driver drive. And that was my whole philosophy when I came on with the Big Head Todd and the Monsters and they asked me to join them on some tours was to find out where I could fit in and not get in the way and not step on any toes, but also do what I can to help elevate the music.
“Do you think it is kind of a lost art form to be able to do that?”
Yeah. Cause everybody wants to be the man. And sometimes you have to learn how to support the man. And I learned that very early on from my father.
And it’s an adjustment because you also have to know when to step on the gas and go for yourself too. But also support the band. And that’s my whole thing: To make everybody feel good and sound good. And it’s been fun. A lot of fun.
Great article about clients Big Head Todd and the Monsters by 5280.
"How Big Head Todd and the Monsters Became A Colorado Legend
"After almost 30 years together, the band reflects on its travels, its luck, its support — and a whole lot of hard work."
Do you lean towards quality or quantity?
If you want big numbers on social media, you ideally need to post multiple times a day. This is primarily because most (if not all) social media platforms have algorithms that severely limit the number of people each post reaches.
Creating enough quality content to cover one post a day every day is infinitely possible for most bands, even if a lot of the content you see suggests otherwise. Creating enough quality content to ensure you have multiple great posts every day of the week takes a huge time commitment. Even with bands that hire someone to run their social media, most can't afford to pay for that amount of work.
So do you just go for one great post a day, knowing that your reach stats won't go through the roof but at least you will have quality content? Or do you throw anything and everything up online, hoping that in your desperate grab for numbers fans will forgive you for bombarding them with crap?
"What are the best parts about being on shows like The Tonight Show?"
Some of the comedy bits are great. And I dig the house bands. The Roots are, well, do I need to explain? Paul Shaffer and the CBS Orchestra are extra bad ass ya know. Just enjoyable to listen to these players. Don't forget the other bands too. The last Tonight show band was groovin'. Conan's band is great. But the comedy bits are pretty entertaining, and watching them rehearse is cool too. Plus we get to play on TV and that makes mom proud. - Sean Paddock (drummer for Kenny Chesney)
Had the chance to spend some time with client Taylor Dayne last weekend during a stop on her tour. She packs an amazing amount of power into her singing. Check out her new album, Greatest Hits Live.
I think it is better to do one or two social media platforms really well than to do numerous social media platforms really poorly.
"I talk about faith and I talk about finding the faith during the shows. And I don’t want people to think that’s an easy process, that it’s like 'Oh. Find the faith. Everybody’s happy.' It’s tough. It’s tough to have faith. This world is not designed for people to believe. This world is not designed for people to believe in themselves, to have faith in your friends and your family and the things that matter to you. In pop culture, even in daily living, it’s very hard to maintain a life of any value or commitment. Because nowadays there’s so much that says, 'Why do that? It’s easier this way.' It’s very hard to live a life of value and commitment to anything."
Or sometimes a pound of salt. While Facebook is still one of the best ways to get your videos seen, it is important to note that Facebook inflates its own video stats.
For instance, an initial look at stats for a video post shows this:
However, many people have their Facebook account set up so that when a video appears in their feed, it automatically starts playing without sound. If the video plays for just 3 seconds, Facebook counts that as a view. Again, that is often 3 seconds without audio. For these 28,000 views noted, the average view duration was 41 seconds. While that is better than 3 seconds, I am not sure I would call that "watching" the video.
A better metric is "clicked to play", shown here:
This means people clicked on the video because they did not have the autoplay feature going or they did, but they wanted to hear the audio. The stat for this is 2,746. While not the 28k number above, it is at least a fairly solid 2,746. As you can see in the graph, people who clicked to play the video watched WAY more of it than the autoplay people.
Summary: Uploading videos to Facebook is still a good thing to do. But don't get carried away by the big numbers. Dig deeper and be honest with yourself about how many people you are genuinely connecting with.
Content marketing for bands and individual musicians.
Anyone can publish a post. We can tell your story.