A number of bands, record labels, etc. take a fast food approach to social media. They have a kind of machine slap together cheap materials that are lacking in any character or substance and then spit it out at you as if you were using a virtual drive thru window.
The thing is ... I have yet to meet a band who wants to be known as the Taco Bell of the music industry.
If you put thought and caring into your music, make sure that is in your social media as well.