Social media is still a good way to publish your content. But as this investigation by the New York Times shows, the stats mean nothing.
Example: Kathy Ireland has one million followers on Twitter. Research suggests only 160,000 of those are real people.
In numerous cases followers, likes, shares, retweets, YouTube views, etc. have been bought.
What is funny is that big brands have paid people to promote products based on these fake follower numbers. It's like paying someone to pitch your product to his imaginary friends.
The Facebook algorithm limits the number of people who see your page's posts. If the post features a YouTube video, it will limit its reach even more.
Some people who have large numbers of followers on Instagram are paid by various brands to promote products in their posts. Fair enough. But what happens when Facebook, which owns Instagram, decides it wants a cut of that?
From my interview with Kim Wilson of clients The Fabulous Thunderbirds...
"If you play an instrument or sing, it has to be like breathing to you. The whole concept has to be like breathing to you. Not just playing the notes. Not just having good time. It has to be like breathing. It has to be very, very natural."
Johnny Colla of clients Huey Lewis & The News on their song "The Heart Of Rock And Roll"...
"We’d cut the tune a few times, and this ‘non-pattern’ evolved through the ride out. After Huey’s last vocal line there are several eight-bar sections, but none of them are the same.
"We just sort-of went with what felt right and filled the holes around the harp with either guitar or horns. It made what might have been a redundant ride out more interesting."
From my interview with client Laura Tate...
"I love to sing ballads, but I know with a live show you can't do that all the time. So you try to figure out a flow that will keep people energized, but at the same time be true to myself and to the musicians that are playing."
Hire Bands To Fans to tell your story
Developing a new content strategy for clients that continues to take advantage of social media and how it has influenced the world, but that also reduces dependence on it and shifts priority to the properties you own and control.
Hire Bands To Fans to develop your content.
From my interview with Fred LeBlanc of clients Cowboy Mouth...
"I honestly wasn't sure this band would last more than a month when it started.
"But it's been 27 years and I still really enjoy this. I enjoy it more now than I ever have, simply because of the experience that I'm able to bring to it.
"We have a certain amount of life experience that we all bring to the table that makes everything richer. I think that's important."
Hire Bands To Fans to develop your content. Contact us.