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Try and communicate something of value with every post: Advice, insight, a story, an interesting fact. Does it take work to put together such posts on a regular basis? Definitely. But the effort will be noticed.  Don't get too hung up on the bells and whistles of social media -- the animated GIFs, emojis, contests, etc. A good story resonates better than all of that.  Can you reach more people on Facebook by putting money behind your post? Yes. But that does not mean they will interact with it. It still has to be quality content. I have seen promoted posts be ignored just as easily as posts that don't have a monetary push. - Cris  I met Glenn Frey once. It was around 1991. I was working as an assistant to Jim Ladd at KLSX in Los Angeles. Frey was a guest on Jim's show one night. He brought several bottles of beer for the two to share. My job was to screen calls before they went on air. When I asked the callers what they were going to ask Glenn, they answered with questions about songwriting, touring, etc. Then when they got on the air they inevitably just blurted out "When are The Eagles getting back together?" During a commercial break, I went in to the booth and apologized. I explained that they were intelligent with me on the phone, but lost it when they got on air. Glenn smiled and said, "OK, Cris. But if the next calls suck, we're blaming you." 
One fan's great tribute video to clients Huey Lewis & The News. Filmmaker Michael Feld sings "The Heart of Rock & Roll" in all 14 cities mentioned in the song.
The Heart of Rock & Roll from Michael Feld on Vimeo. I am a geek with a fondness for the drums. Thus I really like this new video by Ben Sesar where he discusses in detail why he switched to Sakae Drums. |
Content marketing for bands and individual musicians.
Anyone can publish a post. I can tell your story. 
Cris CohenArchives
April 2018
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