Comparing apples and oranges. Sometimes people who think social media stats matter say, “How come your clients don’t have numbers like this artist?”
And I have to explain, “That’s a lady in her 20s who mainly posts videos of herself wearing a bikini and doing vaguely pornographic dance moves. I am betting most of her followers don’t bother to take her off mute when they watch.
“I would not call her social media team geniuses. It seems they just hit the record button and then give directions like ‘turn’ and ‘bend over.’
“I am happy to let them corner the ‘Former Pole Dancer’ market. I will keep working with actual musicians who build a career around… well… music.”