Social media is a marathon, not a sprint. Plan accordingly. 
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You should be able to mine content from most, if not all, of the people in your organization. If you can't, hire someone who can.
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​Sometimes the art is not in creating the post, but in editing it.

​Don't pay much attention to social media stats. Remember: Facebook counts a video that has auto-played with the sound off for just three seconds as "a view."

​Figure out one type of quality content that you can post at least once a day, five days a week. Make that your foundation and build from there.

​The better you organize your content, the more use you will get from it. Learn to love spreadsheets and databases.

​Adapt your content to the platform you are posting it to. Facebook, Instagram, Twitter, etc. work best with different formatting and different elements.

Daniel Glass: If you look at a great athlete, a great musician, a great martial artist, a great dancer, they are always relaxed. And they always make it look effortless.

 And, for them, it is effortless. But they had to work very hard to get there. They had to put in a lot of effort in order to make that activity be effortless.

John Thomas Griffith of Cowboy Mouth: ​About the song "Everybody Loves Jill"…

In the mid '90s this lady named Jill Allemand started working for our manager. She's still a really close friend of ours. We were recording in a studio in Los Angeles and she had just moved there.

She would come to the studio and hang out. We'd talk and chat at lunch. I'd be playing my acoustic guitar in the kitchen and we'd talk. 

Out of the blue, I said, "How's your love life now that you're here in LA?" 

She said, "Oh, it sucks. I can't get any dates and the ones I do get, they're lousy."

I started singing, just out of the blue, "Nobody loves Jill. Nobody loves Jill." She laughed and said, "You make me sound so pitiful." 

So I changed and started singing, "Everybody loves Jill." 

She said, "Now you make me sound like a whore." 

I was like, "Jeez, I can't win here."

But I just started doing "Everybody Loves Jill" in the chords that I had, those three chords. I was singing it to Jill and making it up on the fly. "She's got a red light…" I was thinking of The Police song "Roxanne" and "You don't have to put on the red light". It conjured up all these images in mind. I just said, "She's got a red light, she's got a red dress, she wears a red coat," whatever. I just made it all kind of goofy. 

The producer walked by the kitchen and said, "What is that?" 

I said, "Oh, I'm just goofing around." 

He goes, "No, I like that. Sing it." I went through a verse and the chorus with him. It was more of a goof than anything else. He said, "Write a bridge for it and we're going to record it." 

I'm like, "What?" 

I was just goofing off and it's become one of our biggest songs. It's amazing. 

I need to goof off more, I think.