I am experimenting with text-only posts on Facebook, both with my own pages and my clients’.
You are not supposed to do this with public pages. For one thing, the Facebook algorithm does not like text-only posts on public pages. However, you can get around that by boosting the post a little. The algorithm is happy to be bought off. (Insert your own joke about politicians here.)
It is also considered a no-no because people like eye candy. They like photos and videos. And I get that.
But it just seems to me that, as people’s attention spans get shorter, they are not spending time on both a photo AND text. They see it is a picture of a guy with a guitar or a woman at a computer and move on. Hell, I know people who see a post with a video and click like without ever watching the video. They support the concept, but they do not want to take the time to watch the thing.
So, if there is no photo, maybe they are more apt to at least read a line or two of text. We’ll see.
And I am certainly not abandoning photos and videos. I am just wondering if they need their own posts.
The third argument against going this route is that photos bring in more likes. But if likes are your main goal, you should really just post photos of puppies and kittens.
Content marketing for bands and individual musicians.
Anyone can publish a post. We can tell your story.