In conversations with musicians, they often mention how they miss album liner notes, which are another casualty of the streaming age. They especially liked the lengthy liner notes, where the artist wrote a bit about how the album was made, moments of inspiration for songs, etc.
But then you look at their social media and none of that material is there. There are tour dates and photos. Occasionally there is a video, but it often has nothing to do with their music.
Your website and social media are great opportunities to create the ultimate liner notes. And while that material might not go viral, it will appeal to the portion of your fanbase that is most likely to buy hard copies of your albums.
Make content for people, not algorithms.