So many people do social media like they are yelling through a megaphone. They shout at the masses. And it's annoying.
Because for most, social media is consumed alone or at least in a moment when you block out the world around you to focus on one message, one voice. Imagine being in a room with just one other person and suddenly that guy starts screaming everything he says. “I'M THINKING OF EATING SOUP!”
Most likely your first reaction would be to hit him with something heavy.
You don't want to be yelled at. You don't want to be treated like you are just a very small part of a very large crowd. No one does.
Social media at its best is a way to connect with people. You might be sending the message out to many, but any connection is happening on an individual level. So don't yell. Talk to someone.