I find a good test for these articles is to compare them with someone's social media you admire. For instance, I think the gold standard for social media is Humans Of New York (HONY). When I compare HONY with what these articles suggest, they never match up.
The articles say "have calls to action", "ask lots of questions", "do live video regularly." HONY does none of this and their engagement is far above the pages I see using these tactics. HONY posts quality content consistently. It is straight forward, but it's not easy.