Not Cool

​Many people in the social media / content marketing space work to make themselves seem larger than life, like they are both movie stars and titans of industry. I have never been comfortable with that. I post to promote my work and draw in more business, but I make it clear that I am never going to compete with my clients for attention. My preference is to work behind the scenes, to live in their shadows. And really, I am not cool. However, my clients can put on silly hats and they are still cool. I give you Exhibit A...