Cris Cohen: When you talk to companies with your "Beating The Odds" presentation, from your perspective, what are they missing? What do they need to learn?
Sandy Gennaro: The companies that have employee retention issues, the companies that have customer service issues, they don't look far enough beyond the employee resume, beyond what the employee does day to day. They don't look beyond the spreadsheet, the quarterly goal…
To me, what's lacking is a personal connection, where you don't hire for resume only, you hire for attitude. It's about how they're going to get along with the existing employees you have, because they're going to be imported into the team.
It’s same with hiring a bass player for your existing band. It goes beyond the technical ability. Because you have to live with the person for another 22.5 hours a day, on a tour bus.