During a recent discussion, a friend mentioned how in the old days (60s through 90s) people would buy a new album and block off time to sit and listen to it from the first note to the last.
It was not just on in the background while they cleaned or did laundry. They would sit down and do nothing but focus on the music. Maybe they would stare at the album cover, but that's as far as the multi-tasking went.
I definitely did that. Maybe not with every album I bought. But when I was really excited about a new release, that was always the plan. Sometimes, even though I played it on a stereo system, I would listen through headphones so I could better immerse myself in the experience.
A connection was made.
The general consensus among my friends was that people probably do not do much of this anymore. For one thing, people are more about single songs than entire albums. Also people now tend to always do something else while they listen to music. Often they are online.
And I realize that social media feeds this distraction. But I also think social media is a way to break through and connect with individuals.
If you create some really great, meaningful content, you can connect with someone. You can get them to pause, to think, to smile, etc. It might only be for a brief moment, but it can still be a connection.
Content marketing for bands and individual musicians.
Anyone can publish a post. I can tell your story.