Everyone is trying to figure out the magic formula for social media. If all you care about are the number of followers, then that formula is (click bait headline) + (trending hashtag) + (cat video or fail video). However, if you want genuine fans, customers, people who will spend money on you, then this formula will not work.
If you want followers of substance, you need to create content of substance. To acquire genuine fans, I think the formula is (quality content) + (patience) + (persistence). - Cris