I am that dull guy you hire. Why do you need a dull guy? Because a big component of social media content work is organizing, editing, and scheduling content. It is about being slow and steady. And that is something a lot of interesting, dynamic people hate.
I work with amazingly creative people. They are gifted with flashes of inspiration. They have exceptional skills. But spending all day with spreadsheets and folder hierarchies is not one of them.
They are explorers and envelope pushers. They create interesting businesses and sonic works of art. They are fascinating people who cannot help but push for the outer edges of the universe.
I am the dull guy back at mission control. And I like being that guy.
I cultivate, collect, and channel all of their creative thoughts, insights, and experiences and relay it to the rest of the world. It is great work. But it is a slow and steady marathon. And not everyone can handle that.