With social media content, you kind of have to shrug your shoulders when it is comes to the competition. After all, you are competing with everyone.
You are competing with the latest superhero movie and its effects-filled trailer and you are competing against a friend who just posted a photo of her new kitten. And in terms of stats, odds are they will both crush you.
Shrug your shoulders, don't worry about the stats, and create something of quality.