A wonderful discovery with this business: Many musicians are music geeks as well. I sometimes wondered if it was only the non-rock stars like myself who could spend hours discussing info about bands culled from interviews, liner notes, etc.
Yesterday I had a great discussion with client Mark Bryan (pictured) of Hootie and the Blowfish. In addition to talking about his new solo album, we also discussed REM, Eric Clapton, The Police, Sting, Little Big Town, Lindsey Buckingham, and – a band I had never heard of before – Scruffy The Cat.
As many have said, advantages in business often come when you play to your strengths. Doing social media work for musicians (and also businesses) definitely plays to my natural delight in digging for stories, quotes, and interesting bits of information. - Cris