I am continually amazed at the number of bands who don't post any music on their social media properties. Ostensibly that is why you chose this as your career: To create music and have people hear it. Also, it is potentially a huge advantage when it comes to competing for people's attention online.
The people running for president are getting cease and desist letters from bands demanding that the politicians stop using their music. As clueless as the candidates are, even they know that music is a great way to connect with people. Yet for some reason the people who create the music still insist on filling their social media with vague comments about the weather and pictures of highway off-ramps.
Yesterday I assisted client Big Head Todd and the Monsters in posting video of an acoustic version of their song “Bittersweet”. Here are the stats after about 24 hours.
Don't underestimate the power of your own music.