As various people have pointed out recently, if you advertise or boost a post on a social media platform, then you are their customer. If you just use the platform -- posting, liking, sharing -- then you are their product.
I have found that even a small boost can put a platform's algorithm more on your side.
However, it is important that you also target an audience already open to hearing from you.
Learn how Bands To Fans can help you find, engage, and keep your fans
See the full list of Bands To Fans interviews