To succeed in the social media realm, you need to have stamina. You need to be in it for the long haul. So many people jump into it with a flurry of activity and excitement ... and then they burn out after just a couple of weeks.
They heard about a video that went viral overnight and they mistakenly believe that such a thing is the norm. In part this is because the media runs headlines like "Band's new video gets 1 million views overnight". If they presented both sides of the story, they should post another headline that says "Hundreds of thousands of people posted videos yesterday; Most were seen by about 5 people."
Just as most bands don't start playing arenas by their third show, most bands don't have a large, devoted following online after just a month. Whether you regularly want to pack the comments section of your posts or pack the seats at a nice-sized theater, you will need to work on it consistently over a long period of time.
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