Post reach and post engagement do not go hand in hand. This screen shot shows the stats for two posts that ran on the same Facebook page. The orange bar and corresponding number show the total reach of each post. The numbers in the column on the far right show the total number of post reactions, comments, and shares.
The first post was just text. The second was text with a photo and some tags of other pages.
If you believe that social media is only about gimmicks and knowing the "tricks", then the second post should have gotten way more engagement. After all, it apparently made the Facebook algorithm happy and was thus shown to many more people.
But it seems that what you post matters just as much as (if not more than) how you post it. Hence why the first post, which was shown to fewer people, had way more likes, comments, and shares than the second one.
Despite the algorithms, hashtags, and boosting options, you are still communicating with people.
A clip of clients Time for Three displaying their fire and dexterity in a recent performance with the Indianapolis Symphony Orchestra
"I decided a long time ago that I wanted to be part of something that would uplift the human spirit as opposed to something that would break it down, no matter how seemingly insignificant my efforts might be. That was a personal decision I made for no one else but me. And it was also a specific, conscious decision I made in putting this band together all those years ago." - Fred of clients Cowboy Mouth
"The funk scene is definitely still going, and we’re just trying to put our stamp on that. Whatever you witnessed last time, expect that again but 10 times better." - client Big Sam's Funky Nation
Many bands and businesses get on social media and suddenly don't know what to say. That's where I come in.
With social media, it is important to not get distracted by the wrong numbers. It is not about how many people see a post. It is about how many people connect with it.
It is okay to prefer some social media platforms over others. For instance, I like Facebook, but I think Snapchat is boring enough to be used in place of anesthesia.
I can talk and write about music and musicians all day every day. Some would call this a disorder. I call it a job description.
Our special needs child is suspended from school for the rest of the quarter, my wife is working at a local company's office, and our sitter had to cancel. I am sneaking in some work here and there, but this will probably be one of those days where I work mostly at night.
Anyone can publish a post. We can tell your story.
See the full list of Bands To Fans interviews